by Mary Beth Holmes | Apr 14, 2016 | News & Info
Happy Global Meetings Industry Day! Congratulations to all those who celebrate today to help the world understand and recognize the importance of business events and the economic impact that they offer to our communities. Our mission is to help the Canadian Business Events Industry thrive. In 2016, we are certainly endeavouring to make that happen. We are here to tell the story of our industry, what business events mean… driving business, economic impact, fueling growth and development of our communities, job creation and innovation. Business Events are vital to Canadian life, have a direct impact on the Canadian economy and play a significant role in supporting Canada’s international business and investment objectives. Collaboratively we need to stand strong and work together to prove that business events bring benefits to our communities and economy. We need to showcase our value externally to government, corporate Canada and academia. Business Events are big business and the industry’s position and footing is strong. The BEICC is here to ensure that our impact on Canadian life is heard and understood. We are working very hard to tell that story and have made great progress to ensure and measure the success of business events in Canada. In December 2015, we announced the launch of the collection of new data for the Canadian Economic Impact Study. BEICC has partnered with Ryerson University to implement the next iteration of the study and we are currently in full swing of data collection. The data that this study provides to and about our industry certainly validates business events are big business. Canada’s market share of the industry has been in...
by Mary Beth Holmes | Dec 31, 2015 | News & Info
Toronto, Ontario: On Tuesday December 15, 2016, The Business Events Industry Coalition of Canada (BEICC) held a press conference to announce the launch of their Business Plan and upcoming focus for 2016. The mission of the BEICC is to help the Canadian Business Events Industry thrive. 2015 was a year of great progress building on the foundation of the pan industry organization set up in 2009. The BEICC continues to build on relationships with DMOs, Tourism & Convention Bureaus across the country, members of the academic community and government officials at all levels. Highlights of the 2016 Business Plan include a broad communication and marketing strategy, the creation of a strategic Thought Leader Council and continued focus on industry partnerships. The Business Plan outlines our action items to promote our core strategic pillars through 2018 that will enhance our purpose to help the Canadian Business Events Industry thrive. A major initiative announced at the December 15 press conference, is BEICC’s partnership with Ryerson University, under the direction of acclaimed Hospitality Research Professor Richard Wade, to launch the Canadian Economic Impact Study 4.0. Research methodology will remain the same as used in previous studies but with greater focus on regional data. The data collected in CEIS 4.0 will further validate opportunities at a regional and municipal level and thereby provide important economic data regarding contribution to GDP. We encourage all our industry partners to participate in the study surveys that will be sent out in 2016 to ensure a viable sample size and an accurate picture of the value of Business Events across Canada. The BEICC is here to tell...
